How To Write A Content For Client

Create a Content for Client Briefly

In some cases, when you’re creating the content for someone’s site you need the most specific
guidance you can get from your client. Even if you’re writing text for your own personal site, your job will be easier if you have a clear idea of the image you want to convey.  

Here are some questions :

1. What are the short-term and long-term objectives of the site ? For example, do you want to promote immediate online sales to visitors who will become repeat customers ?


2. What are the demographics, values, attitudes, and lifestyles of your desired audience ? If you’re aiming at under-30s but your cultural references and values statements are all straight our of the
   1960s, you’re in trouble. (Take the “Environics 3SC Survey” to get a sense of your own social values.)


3. What personality traits should the site convey through its tone and manner ? A breezy style on a site for public-health professionals may drive away the visitors you want.  But a personal blog should convey your own personality, whether breezy, angry or meditative.


4. What do your current visitors think of the site in its present form ? If you don’t know, you’d better find out.  A brief, easy-to-do survey could save you a lot of time and trouble.


5. What is the general impression you want visitors to gain after they’ve spent some time on the site ? If you’re a freelance accountant, you certainly want visitors to think you’re highly skilled, very professional, and easily accessible.


6. What kinds of content will foster a positive perception among visitors ? Maybe it’s constant updates, or achieves of hard-to-find historical data, or documents and forms that make it easy for
   visitors to do what they came for.
   
   
   


7. About how much of your current site can be reused ?
   And do you need to revise or edit that old content ? This question can force you to look at existing content much more critically, instead of shoveling it back in just because it’s available.


8. What are your desired start and completion dates ?  These should be realistic but not too generous – a looming deadline can inspire more work than a far-off one.


9. What activities would you like visitors to take part in on the site ? Do you want them to join chats, put items in a shopping cart, take a quiz, download materials ?


10. What “gifts” or services can you offer visitors ? Web culture loves free stuff, so even a business site should give away something – if only a ticket for a 10 percent discount on your first 
    purchase.  Special-interest sites often form “rings” that enable visitors to jump to related sites.  Such visitors clearly appreciate the
    service.